But there is so much more to this ancient city - a gothic monster of a cathedral (the coronation site of 33 French kings), Unesco World Heritage buildings and a fascinating automobile museum.
Reims has also been on the front line of French history for some 1,500 years, most recently at the heart of the conflict in World War 1 and as the site of the official German surrender in World War 2.
Despite its turbulent past, there is no shortage of joie de vivre today - especially at mealtimes! Gastronomic feats are performed with that particular Gallic passion for perfection and traditional products are still lovingly crafted and revered.
In fact, the “Pink Biscuit of Reims” can lay claim to being one of the country’s oldest - a recipe developed to take advantage of the heat of the baker's oven after the bread had been baked, to bake and re-bake sweet delicacies (“bis-cuit” is actually a French word meaning “twice-baked” - so now you know!).
All of this pales into insignificance, of course, next to those little bubbles of heaven delicately woven into every bottle of Champagne. Reims plays host to many of the Champagne region’s famous houses including Lanson, MUMM and Verve Clicquot.
In Tattinger's cellars (in a 13th century church!) alone, three MILLION bottles enjoy a little lay down before their eventual consumption - a stash even the most liver-hardened Rally-ist would struggle to make a dent in!
So, if you decide to leave the Rally route and get there early (or simply get lost on arrival), try to take in a bit of culture before heading to the bar. And if you fancy an auto-related detour, why not put your foot down along the start-finish straight of the old Reims GP Circuit just outside of town (last used in Formula One anger in 1966)?